Voices on business building

Learn more about business building in our curated selection of articles

McKinsey Digital – April 2020

Innovating from necessity: The business-building imperative in the current crisis

McKinsey elaborates on early solutions and concrete steps leaders can consider as they plan and build new businesses for the next normal (i.e. after the coronavirus crisis).


Harvard Business Review – February 27, 2020

Lead Your Business Through the Coronavirus Crisis

The Corona Virus might affect the economy worse then the crisis in 2008, and with it, a major part of international, multinational, but also small, local businesses. It is crucial to know how to react on such unpredictable circumstances, which nobody ever experienced before. There are 12 lessons which every company can apply to its operations, in order to decrease damage and losses.

Skift Trendwatching – March 17, 2020

After the Virus: 10 Consumer Trends for Post-Coronavirus World

Due to the Corona Virus, our society is under heavy change. This will very likely also change the way we consume and interact. Trendwatching.com had a closer look at 10 emerging cross-industry trends that have been radically accelerated by the crisis.

Harvard Business Review – July 17, 2012

Who Do You Want Your Customers to Become?​

How do we find & build truly disruptive, new businesses? It is not just about designing better products & services. Instead, we need a shift and ask ourselves: How would a solution look like that makes our customers better, more valuable and more successful? This is why we always focus on identifying the “job(s) to get done” of our target groups before designing a new business model. Talk to your customers – always!

McKinsey Global Institute – May, 2019

Twenty-five years of digitization: Ten insights into how to play it right

“Countries, sectors, and CEOs face an increasingly complex world characterized by the diffusion of new digital technologies, affecting productivity performance while causing disruption.” McKinsey Institute illustrates 10 insights helping to understand and frame the digital journey from its beginning.

Harvard Business Review – September, 2016

Know Your Customers’ “Jobs to Be Done”

“Successful innovations help consumers to solve problems—to make the progress they need to, while addressing any anxieties or inertia that might be holding them back.” In this classic read, Clayton Christensen explains why it is essential that we start by identifying the jobs that customers are struggling to get done.

Harvard Business Review – June 14, 2018

The 6 Ways to Grow a Company

Innovation budgets are finite, so allocations of scarce resources should reduce risk and focus on the best bets (ideas).